The University of Siena studies the eating habits and health of Millennials
The term Millennials refers to individuals born between 1981 and 1995, who reached adulthood in the new millennium. There are about 11 million young people in Italy and Millennials make up a quarter of the world’s population. Globally minded and always connected, Millennials are pampered and are the subject of many studies that try to understand their habits and interests.
The Laboratory for Political and Social Analysis at the University of Siena has conducted a survey on the eating habits and health of Millennials, identifying some collective social attitudes: they look at prices rather than quality, their sources of information are families and doctors, when it comes to food and health, they do not trust social media and believe that the food industry does not always work in the interests of consumers.
The survey was carried out in the context of the Millennials Lab, an international laboratory with a focus on food and sustainable development in the Mediterranean, which was held from 19 to 21 May at the University of Siena, based on a sample of 1052 Italian young people aged between 16 and 35 years, who were interviewed about their eating habits.
The research provides a number of indicators on young people’s dietary habits, choices and criteria used for their choices, and investigates how susceptible young people are to a conspiratorial vision of food and health-related issues, with a focus on a present-day topic, that of vaccinations.
“Our survey – explained Professor Pierangelo Isernia, Head of the Department of Social, Political and Cognitive Sciences at the University of Siena and study coordinator – shows a picture of the eating habits of young Italians. Most of them are potentially attentive and aware of their food choices but, because of the Country’s difficult economic situation, considerations on cost-effectiveness appear to be prevalent. Young people are skeptical of big industries and the majority fears it manipulates the quality of products for economic interests”.
As for health-related issues, Isernia explained: “Some aspects related to vaccinations, very relevant today, were also examined. It emerged that the vast majority of young Italians believes that the benefits are greater than the risks and is in favour of mandatory vaccination. An interesting data, which calls for thought, is that, on the other hand, those who consider vaccinations dangerous, despite the scientific quality of the information on the benefits of vaccines, do not change their opinions”.
The full report of the survey is available online, on the webpages of the Department of Social, Political and Cognitive Sciences of the University of Siena: http://www.circap.org/uploads/1/8/1/6/18163511/report_cibo_e_giovani_.pdf.